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Take the Listerine 21 Day Challenge

According to research, it takes only 21 days to form a habit.

Take the first step to a cleaner mouth with the LISTERINE® 21 Day Challenge.


We love to hear from our users, so take a moment to write a review on our website and let us know
what you think at http://www.listerine.com/products.

*Use a LISTERINE® product as directed for 21 days. If you aren’t satisfied, you will receive a full refund for
your purchase. Offer ends 12/31/2014. Disney Elements © Disney ©McNEIL-PPC, Inc. 2014 .

**total financial contribution of $85,000

Did you know

Nearly all adult Americans will have some form of gingivitis during their lives. It’s an early form of gum disease, but many people don’t even realize they have it. Left untreated, it can lead to even more serious oral health problems, like the loss of soft tissue, bones and teeth.

Indicators of the Gum Disease, Gingivitis:

  • Gums that bleed from brushing or flossing
  • Red gums
  • Swollen, tender or shiny gums
  • A sticky film on the teeth (known as
    plaque), above the gum line, even after
    you brush

Is the 21 Day Challenge right for you?

You shower, shampoo, and brush your teeth every day. But how clean are you, really? It doesn’t matter if you shower 4 times a day – you’re likely neglecting an important part of your body

Wondering where? Be prepared to say “ahh,” because if your oral care routine consists of just brushing, you’re missing the majority of your mouth. That’s right! Brushing alone misses 75% of your mouth, leaving plenty of room for germs to grow.

When you only brush, you miss areas on your gums, tongue, cheeks, and other surfaces—and leave lots of plaque and gingivitis germs behind.

When you include a mouthwash like LISTERINE® Antiseptic along with brushing, the liquid can reach every corner, and crevice—helping you to clean virtually 100% of your mouth.

What LISTERINE® Antiseptic
Mouthwash can do for you

Beyond cleaning virtually 100% of your mouth,
use LISTERINE® Antiseptic mouthwash
2X a day for 30 seconds and get*:

*Based on increased number of healthy gum sites over time versus baseline.

If you do the math, that’s a HUGE impact from just one extra minute of effort a day.

Tips for Success

In addition to taking the LISTERINE® 21-Day Challenge, maintain a healthy mouth all year long with just a few simple tips.

  • Practice your technique. There’s a proper way to brush and floss. If you’re unfamiliar with the correct technique, ask your dentist or dental hygienist for help. You can also visit the American Dental Association’s website (www.ada.org) to watch some great tutorials.
  • Beware of biofilm. That sticky feeling in your mouth when you wake up in the morning is a sign that bacteria inside have stuck together and multiplied—creating a thick layer called plaque biofilm. Beat biofilm by brushing, flossing, and rinsing twice a day.
  • Keep it in sight. Store your bottle of mouthwash in a visible spot in the bathroom (but out of reach to children)—along with your toothbrush—so you remember to rinse twice day.
  • Give it time. It can take up to three weeks to form a healthy habit (hence the 21 days!). So stick with the LISTERINE® 21-Day Challenge, and let the results inspire you to make it a part of your daily routine.

21 Day Challenge Money Back Guarantee Details:

  • Tell us why you don’t believe that you felt the difference in your mouth after using LISTERINE® MOUTHWASH, LISTERINE® WHITENING® RINSE, LISTERINE® SMART RINSE®, LISTERINE® ESSENTIAL CARE® toothpaste, LISTERINE® POCKETPAKS®, or LISTERINE® POCKETMIST® for 21 days vs. prior to using these LISTERINE® products (up to 50 words). Be sure to include your name and address, *birth date (mm/dd/yyyy), city, state, and zip code with your comment.
    • No P.O boxes, only street and rural route addresses are acceptable.
    • Offer limited to any one (1) LISTERINE® Adult Mouthwash 250mL or larger, or one (1) LISTERINE® WHITENING® RINSE 16 fl oz or larger, or one (1) LISTERINE® SMART RINSE® 500mL or larger, (1) LISTERINE® ESSENTIAL CARE® toothpaste, or one (1) LISTERINE® POCKETPAKS® or LISTERINE® POCKETMIST®
  • Enclose your original store identified sales receipt dated 3/1/2014 through 12/31/2014 indicating eligible LISTERINE® product purchased with purchase price circled.
  • Enclose the original LISTERINE® UPC from the bottle/package.
  • Mail to: 2014 LISTERINE® CHALLENGE, P.O. Box 2940 Dept. NP, Grand Rapids, MN 55745.

Offer terms valid for U.S. residents only. Purchase must be made 3/1/2014 through 12/31/2014 and received at the mailing address on or before 2/15/2014. Offer is limited to one (1) reimbursement claim for the purchase of one (1) product per offer, per household street address. Multiple product reimbursement requests per household or street address will not be honored. No P.O. boxes. Maximum value of the reimbursement equals $12.99 USD, including tax. Participants will receive a refund check by mail.

Please allow 6-8 weeks for processing and delivery. If birth date, original UPC and valid original sales receipt (with retailer name, accurate product description and date) are not included in the request for a refund, the purchase price (up to $12.99) will not be refunded. Fraudulent submission including use of multiple addresses to obtain additional rebates may result in federal prosecution under the U.S. Mail Fraud Statutes (18 U.S. Code, Section 1342). Not responsible for lost, late or undelivered responses.

*Must be 18 or older to participate.