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Are you ready to bring out the bold?

Are you ready to bring out the bold?

We conducted some research we call the Study of Bold. We believe that people who use Listerine are more likely to do bold things. Our study began with a sample size of 6,000, but we’re not stopping there. We’re studying bold wherever we find it.

Helped someone in need?

YES
90%
NO
10%

Asked a stranger on a date?

Yes
37%
No
63%

Driven cross-country?

Saved someone's life?

Yes
43%
No
57%