Louis Pasteur’s theory that invisible germs are the cause of numerous infections inspires an English doctor named Joseph Lister.
History of LISTERINE®: From Surgery Antiseptic to Modern Mouthwash
Ever wondered where LISTERINE® rinse got its name? Dr. Joseph Lawrence, the creator of LISTERINE® mouthwash, wanted to name his work after a scientist who paved the way. Lister, an English doctor and surgeon, became the first surgeon to perform an operation in a chamber sterilized with pulverized antiseptic. The result? More patients survived than ever before. Inspired, Lawrence created a unique formulation of his own that was perfect for killing germs in tissues, like your mouth.
Lister becomes the first surgeon to perform an operation in a chamber sterilized by pulverizing antiseptic in the air. Mortality rates begin to fall.
Lister publicly recognizes the work of two men working to modernize surgical practices: Dr. Joseph Lawrence and Robert Wood Johnson, founder of Johnson & Johnson.
Inspired by Lister, Lawrence creates LISTERINE® mouthwash, a unique antiseptic for use in surgeries and bathing wounds.
Lambert Pharmaceutical Co buys the rights to the LISTERINE® formula and begins to produce and market it.
Studies show that LISTERINE® rinse is effective at killing germs in the mouth, and catches the attention of dentists.
LISTERINE® mouthwash becomes the first prescription product in the US to also be sold over the counter and is marketed as an oral germ killer.
LISTERINE® mouthwash renames bad breath “halitosis” and sales rise.
LISTERINE® mouthwash puts the tooth fairy out of a job in an iconic commercial.
LISTERINE® mouthwash makes a bold statement: rinsing with LISTERINE® mouthwash reduces plaque by up to 56% more than brushing alone.
LISTERINE® SMART RINSE and LISTERINE® HEALTHY WHITE™ VIBRANT launch in the US market.
LISTERINE® rinse launches the TOTAL CARE line in the US market.
LISTERINE® rinse releases ULTRACLEAN® line to replace the ADVANCED mouthwash line.
LISTERINE® rinse launches Fluoride Defense to replace LISTERINE® RESTORING
LISTERINE® mouthwash launches NATURALS line in the US market.
LISTERINE® brand extends its healthy mouth offerings by launching 5 new floss products into the market.
LISTERINE® rinse introduces HEALTHY WHITE™, a way to safely whiten and restore enamel.