Studies show that more than 12% of the nation’s population is Black, however less than 4% of dentists identify as such. At the same time, there is a major disparity in oral health care access, with a reported 40% of Black adults in the U.S. living with untreated dental cavities. By improving Black representation and increasing this percentage of practicing Black dentists, we can positively impact the understanding, behaviors and access around oral healthcare.
To do so, LISTERINE® has partnered with cultural agency Compound to produce this one-of-a-kind collaboration that brings together art, music, and charity efforts. The partners worked with prominent Black artists and engaged impactful culture curators to develop a limited-edition bottle design, an original musical track, digital and social content, and endowment.